About Aesthetic Medicine

The term aesthetic medicine emerged in Paris in 1973 and it represents a new concept in medicine.

Aesthetic medicine is based on the fundamental knowledge in medical sciences and it combines scientific breakthroughs made in the fields of general medicine, surgery, endocrinology, internal medicine, dietetics, dermatology, angiology, orthopedics, physiology, but also anthropology, philosophy, pedagogy, psychology and sociology. Aesthetic medicine systematically deals with generally healthy individuals who are often dissatisfied with some minor deficiency, most often a physical one. It is one of the most innovative branches of medicine. This medical specialty is aimed at improving the quality of life and general wellbeing and prevention of aging effects and as such presents the evolution of internal medicine. Prevention of body aging primarily refers to general aging and skin aging, but aesthetic medicine also deals with correcting physical and facial imperfections.

In a broader sense, aesthetic medicine deals with the construction and reconstruction of psychophysical balance of healthy individuals who may struggle with unease because of certain physical imperfection they have difficulty accepting. Aesthetic medicine also puts forward certain rules, suggestions and interventions referring to the way of life that are aimed at controlling the effects of general aging of the body as well as skin aging. Apart from making an important contribution to multidisciplinary approach to treatment of physical disadvantages as well as aesthetic and psychological consequences of disease, aesthetic medicine works to achieve and maintain individual's general health as recommended by the World Health Organization - "as a state of complete physical and mental well-being rather than merely the absence of disease."

Aesthetic medicine patients today, in addition to correcting an imperfection, often seek advice on improving the quality of life with the main goal of maintaining the optimal physical and mental health throughout the years. This branch of medicine makes way for the understanding of the role that various body parts and organs have in the general psychophysical balance; aesthetic medicine corrects potential imbalances and prevents the development of disease. The umbrella organization of all aesthetic medicine associations around the world is the International Union of Aesthetic Medicine (UIME), founded in 1978 in Paris. An important step in the history of aesthetic medicine was made in 1977 when "The Esthetic Medicine Magazine" was launched. This multidisciplinary magazine is published trimonthly and is distributed at European level.

Aesthetic Medicine Principles

The main principle of aesthetic medicine is to look at a human being as a whole. It derives from knowledge that a person is healthy only when he is in good physical and mental shape, well adapted to society and the surrounding micro and macro environment and has no difficulties maintaining balance throughout different phases of his life. This all leads to psychophysical balance and the key to achieving and maintaining this balance throughout life is prevention. Modern way of life is highly stressful and it is the cause of more rapid aging of both mind and body. Fast tracking and ever changing world we live in pushes us to put greater effort in achieving the balance of mind and body.

Modern society highlights the importance of having a healthy relationship with the environment one works and lives in. A successful person is one who is lovable, elegant and shows psychophysical balance. Regardless of age, to be able to successfully function in society, one has to meet these standards. Physicians advise their patients on how to recognize and accept their given physical structures and teach them self-perseverance through maintaining proper nutrition, physical hygiene, psychological hygiene, behavioral hygiene and cosmetic hygiene.

The aim of aesthetic medicine is to teach a person how to preserve their health, maintain balance and live happily regardless of age. The goal is to help patients not to lose their self-esteem even if they have a certain aesthetic imperfection, to offer advice and encourage them to adopt healthy habits that are in line with the main principles of aesthetic medicine. For these reasons and thanks to the multidisciplinary holistic approach to preservation of psychophysical health, aesthetic medicine has remarkable results to show.